Tongue - Advance Pet Foods

A quirky direct mail piece which uses the letterbox medium to convey the idea of a hungry pet.

Challenge
Advance Pet Food wanted pet owners to understand that not all pet foods are created equal when it comes
to nutrition.

Execution
I created ‘the Tongue’. A DM piece that clearly expressed that only Advance Pet Food can give your beloved pet the nutrition they need. It was hand made from rubber, and placed strategically into every mailbox, in order to have maximum impact.
Direct Mail Piece
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