A Five Day Live-Stream of South Australia.
South Australia is one enormous, state of wonder. And in a world of shortening media placements there’s more to see than one ad could ever cover off. So, we went long. 120 hours long. Live streaming, Five Days In A State Of Wonder. Launching at the AFL Grand Final, we live streamed the whole event for five days across social, online and outdoor media. And people tuned in. For a long time. 14.1 million online video plays, 1.2 million live stream interactions and 83% increase in tourism leads.
My role: Art Director.