Solo is a lemon soft drink that gained fame in the 80's as a pub alternative to drinking beer. It was symbolised by the 'ultimate' man, muscular, good looking, an adventurer. We needed to relaunch this iconic drink but this time to appeal to the modern man, so we created some refreshing new interpretations. Pun intended.

My role: Creative Director.
Creative Team: Harrison Webster, Max Reed, Jake McClennan.

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