To sell a physical dictionary in a digital world, we needed to remind people of it's relevance.
So we invented a word and followed it from inception to adaption. 

My role: Art Director
Case Study
Social Pages
Stop Phubbing Website
With no content to work with, we took an infographic approach, writing elaborate and entertaining stats in an infinite scrolling composition. To date the website has been shared on twitter nearly 3000 times and also has 30,000 facebook likes. Below is a static representation of the website, but to see it in full glory go to 
Poster 1
Poster 2
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