V/Line Trains needed children in the city to visit their parents in the country more often.
So we used the strongest power in the world, a mother's guilt.
My role: Art Director
V/Line Guilt Trips Case Study
Art of The Guilt Trips - Content
Print & Outdoor
Online Films
"Facebook" - 30 Secs
"Exchange Student" - 30 Secs
"The Set List" - 30 Secs
Direct mail
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