Foreign rental car drivers cause 400% more accidents than Japanese drivers. With the 2019 Rugby World Cup being held in Japan, there will be an in-flux of international people hiring cars to get to the different games - making the roads even more dangerous. So we created a series of tongue and cheek safety utilities, teaching tourists what not to do when driving on Japanese roads.
My role: Art Director.
Creative Team: Matt Stoddart, Jake McLennan, TBWA Hakuhodo
Creative Team: Matt Stoddart, Jake McLennan, TBWA Hakuhodo
![](https://cdn.myportfolio.com/327566223a7ecac28d4d2f0b2416729b/73c20570-360a-4ca4-b971-436c29332c17_rw_1920.jpg?h=898c5fe9745970b5a1db7704b73b0b21)