Foreign rental car drivers cause 400% more accidents than Japanese drivers. With the 2019 Rugby World Cup being held in Japan, there will be an in-flux of international people hiring cars to get to the different games - making the roads even more dangerous. So we created a series of tongue and cheek safety utilities, teaching tourists what not to do when driving on Japanese roads.

My role: Art Director.
Creative Team: Matt Stoddart, Jake McLennan, TBWA Hakuhodo

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