We brought ANZ and Nike together to surprise Dylan, making him the first ever wheelchair athlete in the world with his own player-exclusive sneakers. Dylan wore the shoes in the 2019 Australian Open, where he won both the men's doubles and singles tournaments. In his acceptance speech, broadcast to over 100 countries, Dylan thanked ANZ and Nike for putting him on the same stage as the world's elite, able bodied athletes. He then chose to sell the shoes online, with all proceeds going to the Dylan Alcott Foundation.
My role: Creative Director, Art Director.