Challenge
Create a retail campaign that’ll sell 2421 cars in 60 days – but keep the brand in tact.
Idea
Tell it exactly how it is. 2421 Cars in 60 days. Let's talk.
Results
By the campaign end date, we cleared every single one of the 2421 vehicles. What’s more, Phil King – motoring editor of The Australian – said Let’s Talk had been the “defining marketing campaign for the Australian car industry this year”.
Launch TV Commercial
Print
Online Display