74% of the Australian LGBTIQ+ community believe that homophobic language is a major issue, but only 34% feel confident calling it out. With 52% of non-LGBTIQ+ Australians believing the community get offended too easily, it’s no wonder many feel disempowered to confront it. As principal partner of Mardi Gras, ANZ wanted to help empower the LGBTIQ+ community to challenge hurtful language by spreading a little #LOVESPEECH.
To ignite the conversation, this raw film was released to call attention to the profoundly negative effects hurtful language has on LGBTIQ+ people, supported by outdoor posters and an online utility to block hurtful language.
My role: Creative Director.