The culture of silence around female masturbation has created a self-pleasure stigma.
Over 50% of women feel ashamed to do it.
To create enough noise to shift the stigma, We (a team of women much smarter than me) broke up one of Australia’s most popular musical duos, The Veronicas. Presenting The Solo Project, an initiative to inspire and empower women to ‘go solo’ and celebrate self-pleasure.
My role: Creative Director
Creative team: Kale McRedmond, James Southey, Jenny Fang, Monique Horsley
Music Videos
Campaign Video